Yellow Jersey, which rolled out in May by French Burgundy producer Boisset, is the latest of these innovations. The drink is delivered in a dark-colored plastic bottle which is much lighter than a glass bottle, requiring less fuel to transport (thus enabling the product to become more “environmentally-friendly”).
These improved designs originated from eco-forward Australians and New Zealanders. Time reports:
More than half the wine in Australia is sold in boxes, although that country has yet to catch up to Chile, where more than 50% of wine--basically, anything that costs less than $25--is sold in juice box-style containers.
But alternative packaging in the US isn’t proving to be as popular as it is overseas.
Perhaps for the hardcore wine enthusiast, the taste of wine would not differ if taken from a juice box (or a child’s sippy cup, for all that matters), but for the occasional consumer like myself who is into wine for more of the "mood-and-food-enhancing" purpose, I prefer the bottle and cork.