The company also said it will not advertise in elementary schools, restrict advertising to children under 12 that uses third-party licensed characters to Kids Meals that meet its nutrition guidelines, and promote Kids Meals that meet its Nutrition Guidelines on its Web site. Burger King joins 11 other major food and beverage companies who have pledged to promote healthier products to kids under the age of 12. We covered that decision earlier this year.
USA Today is also reporting that Burger King could begin offering apple slices cut to look like french fries and will be served in a french fry-style cup. The company will test the product this fall and winter. The paper is also reporting Burger King plans to sell and market flame-broiled Chicken Tenders.