Code of ethics, or PR 101?
As the industry grapples with an image crisis among bloggers, agencies are chiming in. Rohit Bhargava, VP of interactive marketing at Ogilvy, has
As the industry grapples with an image crisis among bloggers, agencies are chiming in. Rohit Bhargava, VP of interactive marketing at Ogilvy, has posted the first draft of Ogilvy's Outreach Code of Ethics on his blog. It’s a well-intentioned effort, but it is troubling that the industry needs to be reminded of such obvious protocol like:
We will always be transparent and clearly disclose who we are and who we work for in our outreach email.
If you tell us there is a specific way you want to be reached, we’ll adhere to those guidelines.
We won’t pretend to have read your blog if we haven’t.
In our email we will convey why we think you, in particular, might be interested in our client’s product, issue, event or message
It’s a good step for agencies like Ogilvy to address this issue that is holding the industry back from really participating in social media. But perhaps the next draft should raise the ethics bar higher than the most basic rules of PR.
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