A new trend is emerging, where content originally generated for the Web is being broadcast on TV-making for a very interesting reversal- especially for the Arts and Entertainment industry. The New York Post reports that Yahoo! Music has made an agreement to distribute "Nissan Live Sets," an original online music performance series that it produces, through MHD, an MTV channel.
"Live Sets," the product of a multimillion-dollar sponsorship deal inked a year ago between Yahoo! and Nissan North America, comprises seven to eight songs from a featured artist, taped in high definition in front of a live studio audience of about 300 fans.
The series - which has featured performances by Christina Aguilera, Kelly Clarkson and Avril Lavigne - has been viewed over 10 million times online to date, according to Yahoo!
Competition for music fans has been an easy race for Yahoo! Music, which is the top-rated music destination on the Web. The streaming of music videos has been proved to be a successful and profitable market, and one that will continue to grow.
In another move, producers Marshall Herskovitz and Edward Zwick, famous for films like "Blood Diamond" and "The Last Samurai" have signed a contract with MySpace to produce an original Web series titled "Quarterlife."
Each episode will be an hour long and broken into six shorter segments, with a new one posted on MySpace TV every Sunday and Thursday night, starting on November 11th, the Times reports.
A day after their original MySpace posting, the episodes will be available on quarterlife.com. A week later, they will be generally available on the Web. And, if all goes as planned, they will eventually find their way onto conventional television screens.
Yes, I agree; I don't know where our Web-consumed society would be without the Internet. But after being on the computer all day long, isn't it nice to just veg out on the couch and watch some REAL TV?