Eyebrows have also been raised about Ramsay's ubiquity in advertising campaigns. "I think that Gordon Ramsay is a fantastic chef who has very high standards in the kitchen. Unfortunately the same high standards don't always seem to apply to his choice of Ramsay-endorsed products and companies," wine writer Tim Atkin said.
"Think Walker's Crisps. Think Asda. Think BT. On the drink side, I don't know what he is doing promoting Gordon's, a mediocre, mass market gin, and I don't think he should have appeared in the window of Threshers off-licences puffing their wines. He gives the impression of being prepared to do almost anything for money."
(Caps lock to imitate Gordon Ramsey's hectoring pose). This Guardian piece provides ample evidence towards the devaluing of the Ramsey empire.