Terracycle still free to sell worm poop
Back in the beginning of the summer, I wrote a web exclusive story about Terracycle, a tiny New Jersey-based company that sells fertilizer (worm...
Back in the beginning of the summer, I wrote a web exclusive story about Terracycle, a tiny New Jersey-based company that sells fertilizer (worm poop, to be exact). They were being sued by the industry leader, Scotts Miracle Gro, for trademark infringement and making false advertising claims about the superiority of their product. In response, Terracycle started a blog, www.suedbyscotts.com, which generated a lot of attention from the media, who love a good "David vs. Goliath" story.
I got an e-mail from Scotts on Friday saying the case had now been settled with Terracycle after it agreed to redesign its packaging, change its advertising claims, and pull down its blog in three months. The settlement agreement will appear on the blog until then.
Albert Zakes, PR director for Terracycle, calls the settlement a"minor victory." "The case was costing us over 30k a month, which was prohibiting our product line and recycling program expansion," he wrote in an e-mail. "We have five new products launching in the next four months and just started two new recycling programs with the help of Honest Tea and Stonyfield Farm."
They're also looking for a corporate sponsor for their recycling program, Bottle Brigade.
Have you registered with us yet?
Register now to enjoy more articles and free email bulletins