Starbucks Corporation is planning to give away 50 million digital songs to customers to promote a new wireless iTunes music service set to launch in select markets.
Starting from early October to November, employees from over 10,000 US stores will hand out a near 1.5 million “Song of the Day” cards each day, which will be redeemable at the Apple iTunes Store online.
Thirty-seven artists with featured songs include Paul McCartney and Joni Mitchell — the first two to sign on with Starbucks' Hear Music label — along with Joss Stone, Dave Matthews, John Mayer, Annie Lennox and Band of Horses.
Starbucks is also offering a limited-edition reloadable purchasing card that allows for two free iTunes downloads when the recipient registers his card online. The card-giving service will begin on October 2nd at 600 stores in Seattle and New York and make its way into San Francisco in early November.
Starbucks and Apple also recently signed an agreement allowing iPhone and iPod Touch users to download songs playing in a Starbucks shop directly to their device.
A nice cup of hot latte plus the soothing sound of John Mayer's voice. Sounds grande.