CHICAGO: GolinHarris has launched Green, a worldwide practice that will focus on issues around environmental, economic, social, and political sustainability.
"It's not just about the environment, but all the things that make our planet and people sustainable and successful," said Lane Bailey, MD at Golin's Washington office. Bailey is a co-leader of the Green practice, along with Scott Farrell, regional MD of the agency's Central region and head of global corporate communications.
Based in Washington and Chicago, the new practice will be working with Dow Chemical Co., Toyota Prius, and the National Forest Foundation. Golin has worked with those clients in the past on sustainability initiatives.
Employees from Golin's major markets, including London, Hong Kong, LA, and Singapore, will also contribute to the practice.