Text unveils GRO to help up efficiency

MUMBAI, India: Text 100 has launched its Global Resources Optimization (GRO) service based out of Mumbai.

MUMBAI, India: Text 100 has launched its Global Resources Optimization (GRO) service based out of Mumbai.

The center will focus on time-intensive services that don't require local industry knowledge and are tailored for virtual teamwork, including account administration, content, and secondary research, said CEO Aedhmar Hynes.

"[GRO] is a strong differentiation for us as an agency in terms of new business," she added. "We say to clients that we can make greater use of their budget without over-promising and not delivering."

Since its launch for internal testing early this year, GRO has gotten positive feedback. For one of its largest global clients, Text saved around 37% of its budget allotted to the tasks handled in India.

Hynes said that Text will consider expanding the service to other lower-cost markets.

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