Aspen acquires Newgen

WEST CHICAGO, IL: Aspen Marketing Services has acquired the operating assets of Newgen Results Corp., a provider of integrated, multi-channel CRM solutions for auto dealerships and manufacturers. Aspen will acquire relationships with more than 1,800 auto dealerships across the US and Canada expanding offerings such as inbound and outbound call centers and pre-recorded messaging. Bob Kurilko, VP of marketing and operations at Newgen will become EVP and general manager of the new operating unit at Aspen. This is the second acquisition for Aspen in 90 days. The company purchased Townsend Agency, a digital and relationship marketing firm, in July.

WEST CHICAGO, IL: Aspen Marketing Services has acquired the operating assets of Newgen Results Corp., a provider of integrated, multi-channel CRM solutions for auto dealerships and manufacturers. Aspen will acquire relationships with more than 1,800 auto dealerships across the US and Canada expanding offerings such as inbound and outbound call centers and pre-recorded messaging. Bob Kurilko, VP of marketing and operations at Newgen will become EVP and general manager of the new operating unit at Aspen. This is the second acquisition for Aspen in 90 days. The company purchased Townsend Agency, a digital and relationship marketing firm, in July.

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