CHICAGO: The Brazilian Tourist Board, EMBRATUR, has hired Ogilvy Public Relations Worldwide to launch a media relations campaign promoting Brazil as a premier travel destination. Led by Ogilvy PR’s Chicago team, work began last month with support provided to EMBRATUR at The America’s Travel Industry Summit in Fort Lauderdale, FL. This will be the group’s first PR campaign in the US. Terms of the contract were not disclosed.
EMBRATUR hires Ogilvy for US campaign
CHICAGO: The Brazilian Tourist Board, EMBRATUR, has hired Ogilvy Public Relations Worldwide to launch a media relations campaign promoting Brazil as a premier travel destination. Led by Ogilvy PR’s Chicago team, work began last month with support provided to EMBRATUR at The America’s Travel Industry Summit in Fort Lauderdale, FL. This will be the group’s first PR campaign in the US. Terms of the contract were not disclosed.
