In August, the number of times Google's search engine was used in the U.S. jumped by one-third from a year earlier to encompass 53.6% of all U.S. searches, according to Nielsen Co. Yahoo's search engine ended August with a 20% share, on 9% annual growth in searches.
“Obviously, we have our eye on being No. 1 in search," Vish Makhijani, Yahoo senior vice president and general manager, said. "We'll chip away. This was the first step. We'll take shots, take chances."
Of course, Yahoo isn’t the only search engine challenging Google’s dominance. For instance, Powerset is a natural-language search engine that is expected to launch next year, and has generated buzz for its "out-Google Google" strategy. Well, at least most people have heard of Yahoo.