The BusinessWeek redesign
In its first redesign in four years, BusinessWeek is dropping its lifestyle column, Executive Life. The redesign is part of an effort to increase news...
In its first redesign in four years, BusinessWeek is dropping its lifestyle column, Executive Life. The redesign is part of an effort to increase news and global coverage, and evolve the magazine’s newsgathering and reporting processes to adapt to a multimedia landscape, MediaWeek reports. Steven Adler, editor in chief, has been integrating the print and online editorial staffs over the past three years and said he expects the staffs to be fully integrated sometime in 2008.
Adler told MediaWeek, “The reader is much busier, they’re much more engaged with the global economy than they were before, and they’re consuming business information way differently from the way they used to.”
The magazine will expand its brief section, reduce a lighter news section, and replace a page of financial charts with one that’s “easier on the eyes and contextual.” The notion was, it’s clean, simple, it’s bold but elegant, and kind of straightforward,” said Adler.
The magazine will also feature a cleaner, bolder look for easier navigation, disperse its currently segregated international news stories, and include other news sources in the briefs section.
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