SimplyShe taps Solem for Wal-Mart push

SAN FRANCISCO: SimplyShe hired Solem & Associates for a brand launch and ongoing media relations through 2008. The company, which specializes in lifestyle products like clothes, cards and designer dog apparel, hired the agency to push its new partnership with Wal-Mart. The giant retailer is committing 16 feet of display shelving to SimplyShe dog chic products in more than 1,000 U.S. stores.

SAN FRANCISCO: SimplyShe hired Solem & Associates for a brand launch and ongoing media relations through 2008. The company, which specializes in lifestyle products like clothes, cards and designer dog apparel, hired the agency to push its new partnership with Wal-Mart. The giant retailer is committing 16 feet of display shelving to SimplyShe dog chic products in more than 1,000 U.S. stores.

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