Abandon taps Formula for “Freaky Creatures” launch

SAN DIEGO: Abandon Interactive Entertainment has selected Formula to handle PR for the launch of “Freaky Creatures,” an interactive, multiplatform initiative which incorporates toy collecting, competitive gaming, and online socializing into a single experience. Efforts, to be led by Formula’s LA-based sports and entertainment division, include media relations, viral and grassroots marketing, and consumer outreach to introduce “tween” boys and their parents to the "Freaky Creatures" concept and brand.

SAN DIEGO: Abandon Interactive Entertainment has selected Formula to handle PR for the launch of “Freaky Creatures,” an interactive, multiplatform initiative which incorporates toy collecting, competitive gaming, and online socializing into a single experience. Efforts, to be led by Formula’s LA-based sports and entertainment division, include media relations, viral and grassroots marketing, and consumer outreach to introduce “tween” boys and their parents to the "Freaky Creatures" concept and brand.

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