Forbes conducted the first-ever analysis of the best-selling covers to come up with the number one celebrity that sells. And according to the study, Jennifer Aniston came out on top.
We looked at the newsstand sales of the six leading celebrity weeklies-- People, Star, US Weekly, In Touch Weekly, Life & Style and OK!--over a six-month period ending June 30, as supplied by the Audit Bureau of Circulations. We eliminated all non-celebrity and collage covers as well as special issues with exceptionally large rate bases. Then we counted how many more--or less--issues the celebrity's cover sold, as compared with the magazine's average newsstand sales. Next, we factored in the number of full covers a celebrity graced. Finally, we ranked his or her consumer appeal using data from Encino, Calif.-based polling firm E-Poll Market Research to rule out flukes.
Ms. Aniston proved to be a newsstand success, as her face collectively sold more than 5 million copies while appearing on every title except In Touch at least once during the time period of the analysis, according to the study.
"She's the classic wronged woman," Candace Trunzo, Editor- in- Chief of Star magazine told Forbes. "I think that most women can relate to and empathize with someone that was so in love with a man who, in an incredible Hollywood twist, leaves her for his co-star in a film."
And while Aniston scores as the fave face of weeklies, Spears ends up as the biggest disappointment at the newsstand. And as luck would have it, she landed 18 single covers during the six-month period, which brought the glossies collective sales down about 600,000 issues below average.
Consumers have grown tired of Spears' consistently bad behavior, In Touch Weekly Editor- In- Chief Richard Spencer told Forbes. "Usually there's a roller coaster of emotions," he said. "But unfortunately for Britney, there's been no roller coaster lately--there's just been the downhill."