Sony Ericsson taps Burson-Marsteller

LONDON: Sony Ericsson has tapped Burson-Marsteller for the newly-created role of consolidated global brief, following a competitive bid. The agency will work with Sony on integrated campaigns, brand communications, consumer outreach, and corporate reputation management.

LONDON: Sony Ericsson has tapped Burson-Marsteller for the newly-created role of consolidated global brief, following a competitive bid. The agency will work with Sony on integrated campaigns, brand communications, consumer outreach, and corporate reputation management.

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