PARIS: Publicis Japan has consolidated most of its operations into Beacon Communications KK, a joint venture with strategic partner Dentsu, Publicis Groupe's largest offering in Tokyo. The consolidation allows Publicis Japan clients to immediately tap Beacon's resources.
MS&L Japan, which has been managed as a division of Publicis Japan, will become a separate entity, effective January 1, 2008. And Fallon Tokyo is adding l'Oreal teams from Publicis Japan to its 60 person staff, which will strengthen that company's Japanese marketing efforts.
Publicis strengthens Japanese operations
PARIS: Publicis Japan has consolidated most of its operations into Beacon Communications KK, a joint venture with strategic partner Dentsu, Publicis Groupe's largest offering in Tokyo. The consolidation allows Publicis Japan clients to immediately tap Beacon's resources. MS&L Japan, which has been managed as a division of Publicis Japan, will become a separate entity, effective January 1, 2008. And Fallon Tokyo is adding l'Oreal teams from Publicis Japan to its 60 person staff, which will strengthen that company's Japanese marketing efforts.
