Publicis strengthens Japanese operations

PARIS: Publicis Japan has consolidated most of its operations into Beacon Communications KK, a joint venture with strategic partner Dentsu, Publicis Groupe's largest offering in Tokyo. The consolidation allows Publicis Japan clients to immediately tap Beacon's resources. MS&L Japan, which has been managed as a division of Publicis Japan, will become a separate entity, effective January 1, 2008. And Fallon Tokyo is adding l'Oreal teams from Publicis Japan to its 60 person staff, which will strengthen that company's Japanese marketing efforts.

PARIS: Publicis Japan has consolidated most of its operations into Beacon Communications KK, a joint venture with strategic partner Dentsu, Publicis Groupe's largest offering in Tokyo. The consolidation allows Publicis Japan clients to immediately tap Beacon's resources. MS&L Japan, which has been managed as a division of Publicis Japan, will become a separate entity, effective January 1, 2008. And Fallon Tokyo is adding l'Oreal teams from Publicis Japan to its 60 person staff, which will strengthen that company's Japanese marketing efforts.

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