K2 adds Applebaum in director role

NEW YORK: Krupp Kommunications (K2) has appointed Robin Applebaum as director of publicity. In her new role, Applebaum will manage the agency's media relations team, as well as oversee its production business. She will report directly to K2 CEO and president Heidi Krupp. Applebaum most recently served as the director of PR for production services company Dogmatic Inc. Her resume also includes experience in broadcast PR, marketing, and production.