AL KHOBAR, KINGDOM OF SAUDI ARABIA: Keating & Co., a NY headquartered strategic communications firm, has announced a joint venture with F6, a Saudi Arabia-based marketing and investment company. Together, they have formed KeatingF6, a Middle East and North Africa (MENA) PR firm.
KeatingF6 has been established as a boutique strategic communications firm that is retained to provide communications counsel as well as counsel on crisis communications, media relations, marketing strategies in the MENA region.
Rick Keating, CEO & chief strategist of Keating & Co., will serve as managing partner of the new entity and Prince Faisal bin Fahad bin Abdullah Al- Saud will serve as chairman.
KeatingF6’s first office will open later this month in Al Khobar in the Eastern Province of The Kingdom of Saudi Arabia.