Publicis acquires Italian communications firms

PARIS: Publicis Groupe has acquired Healthware SpA, a Salerno-based agency specializing in digital communications for the healthcare industry, and Multimedia Healthcare Communication, a Milan-based PR firm. The acquisitions will consolidate the position of Publicis Healthcare Communications Group (PHCG) in Italy and internationally. Both firms will remain separate units with their own identities within PHCG.

PARIS: Publicis Groupe has acquired Healthware SpA, a Salerno-based agency specializing in digital communications for the healthcare industry, and Multimedia Healthcare Communication, a Milan-based PR firm. The acquisitions will consolidate the position of Publicis Healthcare Communications Group (PHCG) in Italy and internationally. Both firms will remain separate units with their own identities within PHCG.

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