Nestle to open US boutique shops
October 12, 2007
by Michael Bush
Nestle SA said it's planning to open nearly 40 boutiques selling Nespresso coffee machines over the next four years, Bloomberg reports. Nestle executives said...
Nestle SA said it's planning to open nearly 40 boutiques selling Nespresso coffee machines over the next four years, Bloomberg reports. Nestle executives said they expect growth in the espresso machine market to triple within that time.
The first Nespresso shop opened in Manhattan last year. The second one will open later this month in Bloomingdale's in the SoHo district of Manhattan.
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