Monday is Blog Action Day

Bloggers are banding together for the inaugural Blog Action Day on Oct. 15, when more than 10,000 of them have agreed to post on one issue: the environment. But this event is more about bloggers showing off their influence, and less about the environment. Sydney-based blogger, Collis Ta'eed, organized the day and told Wired magazine he doesn't expect each year's topic to be such a crowd-pleaser:

"We chose the environment because it's pretty adaptable," said Ta'eed. "Next year we'll try tackling something a little more pressing, maybe not so popular."

Big name participants include GigaOm, Lifehack.org, and some Google blogs. Participating bloggers can post with whatever slant they want, as long as the topic is green. And as with most social media efforts, participants are grappling with measurement:

"How do you measure effectiveness?" asked LifeClever's Chanpory Rith. "Does it fail if it doesn't get on Digg?"

But here's proof that just about any topic has a green bent these days. Ta'eed threw out a couple of possibilities for next year's event, and both could easily be turned green.

"Next year it could be global poverty," said Ta'eed. "Or whaling!"