Snocap’s in-house PR person stays

The music startup, Snocap, laid off more than half its staff last week. The company, which was founded by Napster creator Shawn Fanning, dwindled from...

The music startup, Snocap, laid off more than half its staff last week. The company, which was founded by Napster creator Shawn Fanning, dwindled from a staff of 57 to about 26. But its communications function remains intact, says Susan Celia Swan, president of the company's PR agency, Swan LLC Media.

"Snocap has one in-house PR executive ­ Bruce Taylor, VP of marketing and PR, ­ who remains at the company," she adds.

What's next for the troubled startup? The WSJ says:
The company said its remaining staff plans to focus its resources on existing partnerships, including deals with News Corp.'s MySpace and Imeem Inc. Snocap said it has heard during the past few months from large companies that are interested in a possible acquisition of the startup.

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