This marks the latest in a string of hits the automaker has taken. It has recently lost a number of top executives to Ford and Chrysler.
As a result of the findings in which two of Toyota’s models—the V-6 version of the flagship Camry sedan and the four-wheel-drive, V-8 version of its new Tundra pickup—earned below-average rankings, Consumer Reports said it would reverse its practice of recommending all new Toyota cars and trucks, Reuters reported.
"Consumer Reports will no longer recommend any new or redesigned Toyota-built models without reliability data on a specific design," the publication said in a statement. "Previously, new and redesigned models were recommended because of the automaker's excellent track record."