Edelman adds mobile offering

CHICAGO: Edelman has announced the formation of Edelman Mobile to build mobile-enhanced communications for its clients. As part of its mobile offering, Edelman has commissioned two primary research studies. The first is a survey of corporate executives on five continents to measure the impact of mobile communications on businesses, and was conducted by The Economist’s research company. The second is a series of focus groups conducted by UK-based mobile strategist, Will Harris, to better understand the mobile consumer.

CHICAGO: Edelman has announced the formation of Edelman Mobile to build mobile-enhanced communications for its clients. As part of its mobile offering, Edelman has commissioned two primary research studies. The first is a survey of corporate executives on five continents to measure the impact of mobile communications on businesses, and was conducted by The Economist’s research company. The second is a series of focus groups conducted by UK-based mobile strategist, Will Harris, to better understand the mobile consumer.

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