Edelman adds mobile offering
News in Brief
CHICAGO: Edelman has announced the formation of Edelman Mobile to build mobile-enhanced communications for its clients. As part of its mobile offering, Edelman has commissioned two primary research studies. The first is a survey of corporate executives on five continents to measure the impact of mobile communications on businesses, and was conducted by The Economist’s research company. The second is a series of focus groups conducted by UK-based mobile strategist, Will Harris, to better understand the mobile consumer.
CHICAGO: Edelman has announced the formation of Edelman Mobile to build mobile-enhanced communications for its clients. As part of its mobile offering, Edelman has commissioned two primary research studies. The first is a survey of corporate executives on five continents to measure the impact of mobile communications on businesses, and was conducted by The Economist’s research company. The second is a series of focus groups conducted by UK-based mobile strategist, Will Harris, to better understand the mobile consumer.