The house wins
Harrah's Entertainment and Caesars merged in a $5 billion deal that creates the world's largest casino company. AdAge interviews Harrah's VP of brand management,...
Harrah's Entertainment and Caesars merged in a $5 billion deal that creates the world's largest casino company. AdAge interviews Harrah's VP of brand management, Kris Hart, where she talks about the branding benefits and integration. Interesting read.