The house wins

October 18, 2007 by Tonya Garcia

Harrah's Entertainment and Caesars merged in a $5 billion deal that creates the world's largest casino company. AdAge interviews Harrah's VP of brand management,...

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Harrah's Entertainment and Caesars merged in a $5 billion deal that creates the world's largest casino company. AdAge interviews Harrah's VP of brand management, Kris Hart, where she talks about the branding benefits and integration. Interesting read.

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