Harrah's Entertainment and Caesars merged in a $5 billion deal that creates the world's largest casino company. AdAge interviews Harrah's VP of brand management, Kris Hart, where she talks about the branding benefits and integration. Interesting read.
The house wins
Harrah's Entertainment and Caesars merged in a $5 billion deal that creates the world's largest casino company. AdAge interviews Harrah's VP of brand management,...
