2(x)ist off the runway

Last Wednesday, 2(x)ist promoted its new Bold and Carbon underwear collections at Bloomingdale's “New York Nights” event. The event, hosted by the Men’s department at...

Last Wednesday, 2(x)ist promoted its new Bold and Carbon underwear collections at Bloomingdale's “New York Nights” event. The event, hosted by the Men’s department at ten different Bloomingdales locations, featured entertainment from a variety of brands sold within the department, each brand's station contributing to the “male night out” theme. However, free handouts from DETAILS Magazine and Joseph Abboud’s cigar rolling station paled next to 2(x)ist’s cupcake and drink-serving underwear models, or maybe they paled next to my blushing…

Rachel Poy, Sr. merchandiser at 2(x)ist, was kind enough to take a few wall-worthy pictures of me with the models. According to Poy, the underwear was a big hit amongst attendees in need of a few more pairs.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in