Consumers can purchase the Super-Hero XL3 – a three-topping, extra-large, 16-inch pizza (30% bigger than Papa John’s large size) in a box featuring Spider-Man 3 on DVD. And, while supplies last, all Papa John’s orders include a $3-off instantly redeemable coupon for the Spider-Man 3 DVD.
Halloween is consistently one of the top three nights of the year in the pizza industry, ranking alongside the professional football championship game in February and the night before Thanksgiving, making the partnership with Sony Pictures Home Entertainment a great move by Papa John’s to enhance its customers’ Halloween experience.