Holiday Inn gets a facelift

For the first time in 50 years the Holiday Inn's famous green logo is changing. InterContinental Hotels Group Plc, which bought the hotel chain back...

For the first time in 50 years the Holiday Inn's famous green logo is changing. InterContinental Hotels Group Plc, which bought the hotel chain back in 1998, today said that Holiday Inn owners and franchisees will increase sales by investing $1 billion on renovations and new bedding, Bloomberg.com reports.

The site also reports that the Windsor, England-based InterContinental will spend $61 million to "speed" the rebranding. The first revamped hotel is scheduled to open in the U.S. next year, with the improvements finished across the chain by 2010.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in