Updates on Miller-Coors, Chrysler, and Countrywide

The AP reports on the battle of beer ads in conjunction with the Miller-Coors merger, which PRWeek covered on October 15.

The AP reports on the battle of beer ads in conjunction with the Miller-Coors merger, which PRWeek covered on October 15.

“The competition among brewers to get advertising time on major sporting events is fierce, and only likely to become more intense with the announced merger of the nation's second- and third-largest beer companies, Molson Coors Brewing Co. and Miller Brewing Co., owned by SABMiller PLC. The companies' stated goal is to get a leg up in fighting St. Louis-based Anheuser-Busch Cos. Inc., the industry Goliath that has a larger market share and advertising budget than both its rivals combined. With overall beer sales flagging, analysts expect much of the fighting will done through advertising as the companies compete for each other's customers.”
Also:

Reuters reports on breaking news in the UAW-Chrysler labor issue. PRWeek covered the communications aspect of the issue in the October 15th issue.

DP World selling 20% of its shares next month in what will be the Middle East's largest initial public offering. The Dubai-based ports operator will list its stock on the Dubai International Financial Exchange (DFIX), which will soon rebrand as Nasdaq DFIX after exchange owner Borse Dubai purchased shares of Nasdaq. PRWeek wrote about Levick Strategic Communications' work on that deal.

With the help of Burson-Marsteller, Countrywide is facing the subprime mortgage meltdown and is ready to alter terms on up to $16 billion in home loans.

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