Shecky’s Girl’s Night Out

Last week, Shecky's hosted a Girl's Night Out, which attracted nearly 4,000 attendees during the Thursday and Friday night events. Having gone to an all-girls school, I seriously could not recall the last time I was in the midst of so many women (and there were free alcoholic beverages, so you can imagine what kind of madhouse it was). This particular Girl's Night Out was built around all-things-beauty (previous ones were fashion-focused) and featured beauty and fashion brands lined up vendor-style to showcase their goods. (Hearst Magazine's 30 Days of Beauty was one of the event sponsors.)

Besides the hip-shaking belly-dancer on one of the floors, main attractions included a massage station decorated with a spa-like vibe, promoted by Johnson and Johnson's Melt Away Your Stress line. Bottled up in pretty little lavender containers, this for-adults line exudes an intoxicatingly sweet smell. (I don’t know much about aromatherapy, except for the fact that it mysteriously works.) Another big seller was the Nexxus haircare station offering free hair styling for attendees. While the long wait was tiring, the blow-out was well worth it. (And a really great way to get customers to buy the branded goods, I observed.)
Lip gloss, boxers, perfume samples were among the many free giveaways of the night. (Think very satisfied customers.) The rest of the items were stuffed into a goody bag, which had to weigh a baby elephant. (Again, think very satisfied customers). After lugging the hoard of goods all the way home, I could sure go for another Melt Away Your Stress massage. Or, I could just use one of the free samples and soak myself in a luxurious bubble bath--which is precisely what I did.