VMS launches blog

NEW YORK: VMS has launched a new blog focusing on the evolution of integrated marketing called An Integrated Perspective. The site will discuss effectiveness and accountability with an emphasis on the latest measurement and analysis tools and techniques. Gary Getto, leader of VMS Integrated Media Intelligence, will be the blog's primary author.

NEW YORK: VMS has launched a new blog focusing on the evolution of integrated marketing called An Integrated Perspective. The site will discuss effectiveness and accountability with an emphasis on the latest measurement and analysis tools and techniques. Gary Getto, leader of VMS Integrated Media Intelligence, will be the blog's primary author.

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