Carol Orsborn on Marketing to Boomers

Carol Orsborn, SVP and co-chair of the Fleishman Hillard FH Boom practice, and author of Boom: Marketing to the Ultimate Power Consumer - the Baby Boomer Woman, talked to PRWeek about her book and the history, impact, and status of marketing to baby boomer men and women.

Carol Orsborn, SVP and co-chair of the Fleishman Hillard FH Boom practice, and author of Boom: Marketing to the Ultimate Power Consumer - the Baby Boomer Woman, talked to PRWeek about her book and the history, impact, and status of marketing to baby boomer men and women.

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