If there is one thing that unites us all as Americans, it's this: We will do anything in exchange for a taco.
Ain't no mountain high enough, ain't no valley low enough to keep us from getting to that processed low-grade cow, pre-packaged Mexican seasoning, iceberg lettuce, and cheese-food product, all wrapped in a crispy genetically engineered tortilla shell. Run for the border, yeah!
Taco Bell (which, incidentally, has failed in Mexico because its food baffles the locals) is well aware of this fact, and exploited it with its special giveaway offer during the World Series: if a player stole a base - which the Boston Red Sox's Jacoby Ellsbury did during Game 2 of the Fall Classic - all of America would receive a free taco.
This was actually a gracious choice for a promotion. Had Taco Bell said, for example, "If more than ten Boston churches are burned to the ground in riots following the World Series, everyone gets a free taco," then we would have doubtless seen dozens of priests fleeing from flames as fans tossed Molotov cocktails and dreamed of hot sauce.
Tacos are powerful things, and Taco Bell has used that power well - even convincing Fox broadcasters to play along, to their own disgrace.
But beware: the Hamburglar is always plotting his return.
PR Play Rating:
3. On the right track