It's called CelebsGoneGood and it was created by Do Something, the non-profit that supports teenagers who want to change the world. CelebsGoneGood was created to highlight the good, charitable, and philanthropic work done by celebrities, and to inspire the younger generation to take action. It features celebrity good-doers like Oprah and Angelina and their humanitarian crusades.
Celeb publicists are encouraged to send in news and items about their clients. It might be nice to have their clients publicized for the good work that they are involved in for a change.