TransFair selects CLS as AOR

OAKLAND, CA: The nonprofit TransFair USA, a third-party certifier of "fair trade" products, has chosen Minneapolis-based Carmichael Lynch Spong as AOR. The agency plans to launch a campaign to raise awareness of fair trade products certified by the group and how they alleviate poverty overseas. TransFair USA was founded in 1998 and is a member of Fairtrade Labeling Organizations International.

OAKLAND, CA: The nonprofit TransFair USA, a third-party certifier of "fair trade" products, has chosen Minneapolis-based Carmichael Lynch Spong as AOR. The agency plans to launch a campaign to raise awareness of fair trade products certified by the group and how they alleviate poverty overseas. TransFair USA was founded in 1998 and is a member of Fairtrade Labeling Organizations International.

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