NEW YORK: Time Warner is in the midst of a months-long communications program to roll out new CEO Jeffrey Bewkes to internal and external stakeholders prior to his official takeover from Richard Parsons on January 1.
"We've been working the past few months to ensure that this is covered as a smooth transition," said Time Warner EVP of corporate communications Ed Adler. "It's long been in the planning."
Internally, Time Warner issued a company-wide memo from Parsons in which he calls Bewkes "the best person I could imagine to lead Time Warner," praising his "intelligence, integrity, energy, and business acumen." He went on to say that during his tenure, "we stabilized our company," "consistently met or exceeded our financial goals," and "streamlined and strengthened our portfolio of businesses."
Parsons also appears in an internal video explaining the transition to employees.
Adler said Time Warner prefers not to disclose specific aspects of its CEO positioning strategy.
"The guiding principle here is as we do things, now and starting in January, [we'll] talk about them," he added. "We're not going to talk about them in advance."
Time Warner is working with Kekst & Company, its longtime agency partner, on the CEO transition.