LOS ANGELES: Social media strategist Jennifer Fader has joined Rogers & Cowan as VP and head of the agency’s newly launched eMedia group. In her new role, Fader will spearhead R&C’s efforts to leverage social media strategies and emerging technologies to communicate messages and develop marketing platforms for agency clients. She will also work to cultivate new client relationships in the Web 2.0 and high-tech arenas. Prior to joining R&C, Fader served as president and co-founder of SocialRadius, the social media division of Terpin Communications. In addition to her role at R&C, Fader is also a contributing member to influential online business community Social Media Today.