ANDOVER, MA: Helium, an online community of freelance writers, citizen journalists, and enthusiasts, has partnered with a number of nonprofit organizations to create co-branded platforms throughout the site.
Among the partner organizations are People for the Ethical Treatment of Animals, the National Center for Policy Analysis, and the Collegiate Society of America, a student-run organization aimed at future leaders.
The partnership is free of charge for the nonprofit organizations. Mark Ranalli, CEO of Helium, sees the partnerships as an opportunity to spread the word about citizen journalism, and gives the nonprofits the chance to build an online social network among the active writers in Helium's membership.
“[This] helps us to build trust in who we are and introduces us to new citizen journalists,” says Ranalli. “It's of great value to the partners because it gives them an opportunity to better engage their constituents in their brand. It's citizen journalism meets social media, and the end result is it's better for society.”
Helium members will not only have the chance to write articles for the nonprofit partner pages, but they can donate the earnings from their writings back to the cause.
“We think we're building a vast knowledge repository for information seekers,” adds Ranalli. “[We] have a citizen journalism platform that empowers citizens to get involved.”