Unilever has agreed to sell its Lawry's and Adolph's seasoning brands in the U.S. and Canada to McCormick for $605 million in cash, Bloomberg.com reports. The world's second-largest consumer-products company is selling the brands as part of its plan to divest its assets with sales of nearly $2.9 billion. Unilever did say that it would be keeping its seasonings factory in Independence, MI due to the fact that it makes various other products there.
Lawry's and Adolph's generated $150 million is sales last year.
We recently covered McCormick's decision to name Weber Shandwick AOR for its US consumer products division through 2008.
Lawry's and Adolph's generated $150 million is sales last year.
We recently covered McCormick's decision to name Weber Shandwick AOR for its US consumer products division through 2008.
