A caffeine jolt for coffee chains

There's a lot of stirring in the coffee business.

There's a lot of stirring in the coffee business. McDonalds, after the success of its upgraded drip coffee, gets a caffeine boost with plans to provide lattes, mochas, cappuccinos, and espressos that cost $.50 less than Starbucks equivalents. However, the AP reports that the chain is facing opposition from franchise owners.

And while McDonalds gears up, Business Week reports that Starbucks is keeping its head above water with the increased competition, decreasing traffic, and plunging stock.

According to The Wall Street Journal, Starbucks is rolling out a TV ad campaign aimed at reaching a broader, “culturally sensitive” audience and plans to open fewer stores in the coming year.


An Italian circuit court made an ambiguous and unfortunate ruling that will surely affect a good number of the country's citizens – gossip on television, print, and radio media will be illegal “unless it helps make a larger point about the figure in question.”

MTV, Vice, and Viacom could see success in an ongoing collaborative effort to produce video-sharing and provocative news Web site VBS.tv.

GM responds to the disappointing year-end demand with a new “Red Tag Event” incentive campaign.

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