PRAIRIE DU SAC, WI: Culver's has selected Marc USA as its new marketing AOR. Barbara Behling, PR director at Culver's, said the account is valued at $15 million and includes PR, advertising, and media buying services.
The restaurant chain is looking for the firm to handle the launch of a new integrated campaign in early spring in 55 markets. Media for the campaign will include television, radio, print, outdoor, and online.
Overall, Culver's will look for Marc to provide thought leadership, PR, consumer promotion, cause marketing, special-event support, market-by-market planning, creative, and media buying.
The account will be led by the agency's Chicago office. Marc beat out Cramer-Krasselt, McClain Finlon, and BVK.
Culver's has 366 restaurants in 16 states across the Midwest.