Retailers fought an expected lull in the Black Friday holiday shopping craze with new strategies to lure consumers. According to The Wall Street Journal, major retailers extended sales throughout the weekend with special promotions to make consumers aware of the weekend-long “Black Friday.”
J.C. Penny offered Black Friday shoppers $10-off coupons to be used in stores on Saturday, while Macy's - to maintain the holiday-shopping craze - is playing up celebrity brands with a new Internet strategy. Target launched a weeklong sweepstakes yesterday. One of the prizes: a trip to L.A. for the premier of High School Musical 3.
Business Week reports that retailers attracted 147 million shoppers over the three-day holiday weekend, up 4.8% from last year, according to a survey conducted by the National Retail Federation. However, shoppers spent an average of $347.44, down 3.5% from last year.
According to the New York Times, ABC News and Facebook have announced a formal partnership – and a joint sponsorship of the Democratic and Republican presidential debates in New Hampshire three days prior to the primary – allowing Facebook members to electronically follow ABC reporters, view reports and video, and participate in polls and debates.
Apple has agreed to pay Burst $10 million for a license to its patents, regardless of how ridiculous the patent claims might be.
Vanity Fair is being sued for an interview with a notorious German neo-Nazi.
The New York Times explains how the WGA writers are winning the PR war at the picket lines.
Slate looks at a fairly new trend in video-recorded street fights.