Too viral?
November 29, 2007
by Keith O'Brien
TechCrunch is host to a lot of commotion, thanks to a guest post from Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion...
TechCrunch is host to a lot of commotion, thanks to a guest post from Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion Group. Greenberg detailed his strategies for getting viral videos the requisite number of hits to satisfy clients. Apparently, TechCrunch readers recoiled at his more, em, unorthodox tactics.
One such claim:
Forums: We start new threads and embed our videos. Sometimes, this means kickstarting the conversations by setting up multiple accounts on each forum and posting back and forth between a few different users. Yes, it’s tedious and time-consuming, but if we get enough people working on it, it can have a tremendous effect.
No story is simple, however, and Greenberg claims that, due to editing, he was misquoted in his piece. Regardless of said claim's merit, it's another example of the public getting a close look at marketing and not liking what it sees.
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