Now you'll have something to read while you wait on that long winding line at your local Whole Foods. In case you haven't already been reading any one of the dozens of magazines on the rack, Whole Foods is introducing Whole Foods Market Magazine. Active Interest Media, which publishes health and wellness magazines like Yoga Journal and Vegetarian Times, will launch the publication which will make its way into stores next year. This comes after last week's announcement about Whole Foods' disappointing financial results for the most recent quarter. Adding a magazine is definitely a brand builder if not a profit booster.
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