NCB taps dna13 and Media Watch to measure its outreach

OTTAWA and JEDDAH, SAUDI ARABIA: Mindful of the limits of Saudi Arabia's current media landscape but with an eye towards the future, The National Commercial Bank (NCB) in the Kingdom of Saudi Arabia has enlisted help from Canada-based dna13 and their partner, Media Watch Middle East, to measure the effect of their PR efforts.

by Tonya Garcia

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