News Corp.'s MySpace launches Transmission, a program enabling musicians to choose a studio, perform, and sell the video at a price of their choosing. According to the New York Times, MySpace will use the program to start positioning itself as a top destination for buying exclusive musical performances.
The new program will probably contribute to MySpace's declining reliance on third party ad systems and Google for revenue. MediaWeekreports that the social network is focusing more on traditional brand advertising, a new Hypertargeting ad product, and new user-produced videos.
Victoria's Secret (VS) responds to the growth of its Pink line, teenage fans, and the popularity of the Pink Facebook page, in a marketing plan that will increase the average size of its stores by 50% over the next five years. VS spiced up its annual fashion show, to air tonight on CBS, with – forgive the obvious reference - a performance by the Spice Girls, who chose the event to kick off their reunion tour. VS also traveled to various college campuses, auditioning students to participate in the show.
Ebay and Yahoo are partnering to launch a new site in Japan, providing Japanese consumers with access to US auctions.
Google rearranged its page-rank algorithm, affecting site rankings and ratings by bloggers who work for PayPerPost, an Izea program that recruits bloggers to post promotional content on behalf of advertisers. As a result, the company is rolling out a new rating system, called RealRank.
New York Magazine highlights the WWD scoop that Kathy Hilton, better known as “spawner of Paris and Nicky,” is looking to invest in Charles Jourdan and, as a result, release a Hilton shoe line. She's also in the media promoting her new PureBotanical skin line, and My Secret fragrance.
News Corp. buys Beliefnet.com.