LOS ANGELES: New Line Cinema has promoted Elissa Greer to EVP of publicity and promotions. In her new role, Greer will oversee theatrical publicity for New Line releases including national and field publicity, special events, photography, and EPK. She will also work with the company's LA- and New York-based publicity teams to establish publicity initiatives and strategy, as well as explore editorial branding partnerships. In addition, Greer will continue to manage all specialized marketing promotional programming, and serve as the liaison to New Line’s music, international, and interactive departments. Greer had been EVP of publicity and field promotions since 2005.