Admit it. When the weather's cold outside and you're home alone, you've had a few daydreams about MILFs. Imagining a MILF's warm embrace, your worries drift away, and your mind falls into the realm of pure pleasure. You whisper softly to yourself, "That's what I need: 'Many Islands, Low Fares.' I love MILFs."
That's how Spirit Airlines purportedly envisioned its recent promotion. Looking to tout ridiculously cheap fares to the Bahamas, the off-brand airline trumpeted the "M.I.L.F." deal on its homepage, complete with an illustration of a group of islands in the shape of a reclining woman. (For those of you who are unhip to slang, "MILF" is a common acronym for "Mom I'd Like to know more intimately.")
It's important to give Spirit credit for trying to insinuate dirty sex into the marketing of unrelated products in a slightly more creative way than, say, Hooters. But the plan ultimately fell flat because they couldn't give that knowing wink when the media came calling.
A spokesman acted faux-flabbergasted when ABC News asked him about the sexy undercurrents, and said the SVP who approved the campaign is British and therefore couldn't have understood the implications of the acronym.
Oh, STFU, Spirit. Speak Truth, Fight Untruth!
3. On the right track